The impetus for me to create Primer is the constant attack on our biological and cultural environments by commercial forces. I want to initially appeal to people through color, humor and spiritual optimism, but primarily, I want my work to encourage media consumers to critically evaluate the intention and consequences of all media messages.
I create a skeleton "commercials" built from the tone, cadence, verbal and graphic illusions that comprise a corporate propaganda campaigns. I then filled the shell with my own agenda and reveal that the form itself is psychologically manipulative. I infuse them with my own contemporary style and present them as a seamless video loop, which translates them from a parasitic language to one of viewer empowerment.
a video installation
by Dave Greber