Primer (2010)

3-channel video installation installed at the Front from May 8th-June 6th, 2010 
 

The impetus for me to create Primer is the constant attack on our biological and cultural environments by commercial forces.  I want to initially appeal to people through color, humor and spiritual optimism, but primarily, I want my work to encourage media consumers to critically evaluate the intention and consequences of all media messages.  

I create a skeleton "commercials" built from the tone, cadence, verbal and graphic illusions that comprise a corporate propaganda campaigns. I then filled the shell with my own agenda and reveal that the form itself is psychologically manipulative. I infuse them with my own contemporary style and present them as a seamless video loop, which translates them from a parasitic language to one of viewer empowerment.                                                                                                                                                                               

 
 
 

 

Primer

a video installation 

by Dave Greber

TV Boxes

Roel Miranda

Dave Greber

Starring

Camilla Bergin

Andy Cook

Tessa Corthell

Stephen Kennedy

Roel Miranda

JJ Smith

Robert Ries

Jen DeGregorio

Valorie Polmer

Lea Downing

Alden Eagle

Katie Gelfand

Matthew Holdren

Brandon Meginley

Phil Rached

Asst. Director

Katie Gelfand

Camera 

Dave Greber

Phil Rached

Music

Peter Leonard

Kevin MacLeod