This video presents the first five vignettes from YAGU, a larger series of silent ad-formal loops. The work grew out of a commission for Houston Sculpture Month, where these videos were projected as part of an installation.

Each vignette borrows the cadence of ads and TikTok tutorials on removing all humans from the creative process—short arcs, clear steps—to remove the product, buyer, or purpose. What remains are poetic “anti-ads”: human figures as vessels, AI-generated surfaces that reference commerce and mysticism. Together they almost resolve into a brand: the brand of absence.