One third of the three-channel video installation Primer, exhibited at The Front, New Orleans (May–June 2010). Greber researches and exposes the tactics of corporate television advertising — building a skeleton commercial from its tone, cadence, and verbal and graphic illusions, then filling the shell with his own agenda to reveal the form as psychologically manipulative and reframe it toward viewer empowerment. Laughing and understanding are synonymous. 2010.